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Waves Audio was founded in 1992 by Gilad Keren and Meir Sha'ashua in Tel Aviv, Israel.[3] Later that year, Waves released its first product, the Q10 Paragraphic Equalizer. The Q10 was the audio industry's first commercially available audio plugin.[4][5]
Waves' L1 Ultramaximizer, released in 1994, became a prominent plugin, with some publications pointing to it as contributing to the "loudness war" behind modern music mastering.[6] Record producer Tony Maserati said of early Waves software, "[they] were the only plugins [that were] quality and they were creative."[7] Waves later launched a signature line of Maserati inspired plugins.
